Newcastle Brown Ale is so smooth, it's irresistible. Even to advertisements. The shoots were fun to do and the resulting billboards seemed to dominate the sunny skies of SoCal for quite sometime. The last execution here is really just a crappy, ol' sell sheet. Those boring things that beer companies send to bars in hopes that they'll carry their brew. We took it to the next level with some insightful info to enlighten the average barkeep. In it, we even explained our "Newcastle Retirement Plan."